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Abstract

In early 2008, the Board of Control for Cricket in India (BCCI), a non-profit body, floated the Indian Premier League (IPL), a cricket league model on the lines of the European Football League. IPL received an encouraging response from cricket experts commenting that the game of cricket will become more entertaining and profitable. The case highlights how commercial success of the IPL might unfavourably affect the traditional form of cricket. It also tries to compare and contrast between the structure and business model of the IPL and the Indian Cricket League (ICL), an Essel Group promoted cricket league model in India. With increasing popularity of the cricket league model in India, retaining the traditional aura of cricket seems to be at stake.
Location:
Industry:
Other setting(s):
1970-2008

About

Abstract

In early 2008, the Board of Control for Cricket in India (BCCI), a non-profit body, floated the Indian Premier League (IPL), a cricket league model on the lines of the European Football League. IPL received an encouraging response from cricket experts commenting that the game of cricket will become more entertaining and profitable. The case highlights how commercial success of the IPL might unfavourably affect the traditional form of cricket. It also tries to compare and contrast between the structure and business model of the IPL and the Indian Cricket League (ICL), an Essel Group promoted cricket league model in India. With increasing popularity of the cricket league model in India, retaining the traditional aura of cricket seems to be at stake.

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Location:
Industry:
Other setting(s):
1970-2008

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