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Thumbnail image for product with reference number 508-123-1
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Case
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Reference no. 508-123-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 7 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
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Abstract

In early 2008, the Board of Control for Cricket in India (BCCI), a non-profit body, floated the Indian Premier League (IPL), a cricket league model on the lines of the European Football League. IPL received an encouraging response from cricket experts commenting that the game of cricket will become more entertaining and profitable. The case highlights how commercial success of the IPL might unfavourably affect the traditional form of cricket. It also tries to compare and contrast between the structure and business model of the IPL and the Indian Cricket League (ICL), an Essel Group promoted cricket league model in India. With increasing popularity of the cricket league model in India, retaining the traditional aura of cricket seems to be at stake.
Location:
India
Industry:
Sports
Other setting(s):
1970-2008
Thumbnail image for product with reference number 508-123-8
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Teaching note
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Reference no. 508-123-8
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 508-123-4
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Structured assignment
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Reference no. 508-123-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
View full details

About

Abstract

In early 2008, the Board of Control for Cricket in India (BCCI), a non-profit body, floated the Indian Premier League (IPL), a cricket league model on the lines of the European Football League. IPL received an encouraging response from cricket experts commenting that the game of cricket will become more entertaining and profitable. The case highlights how commercial success of the IPL might unfavourably affect the traditional form of cricket. It also tries to compare and contrast between the structure and business model of the IPL and the Indian Cricket League (ICL), an Essel Group promoted cricket league model in India. With increasing popularity of the cricket league model in India, retaining the traditional aura of cricket seems to be at stake.

Settings

Location:
India
Industry:
Sports
Other setting(s):
1970-2008

Related

Thumbnail image for product with reference number 508-123-8
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Teaching note
-
Reference no. 508-123-8
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 508-123-4
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Structured assignment
-
Reference no. 508-123-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
View full details