Subject category:
Entrepreneurship
Published by:
China Europe International Business School
Length: 9 pages
Data source: Field research
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https://casecent.re/p/85991
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Abstract
Zhou Xiaoguang, the CEO of Neoglory Group, made a legend of her business. She started business with RMB15,000 in 1986 and expanded the business of Neoglory Group to an empire of fashion jewellery with over RMB3.8 billion in assets and more than 6,000 employees in 2007. Meanwhile, she was a member of the National People's Congress. Her progressive growth was thanks to her high commitment to learning and simple but thought-provoking management concepts. The case illustrates this extraordinary story from the perspective of Zhou's career experience and highlights three turning points in her life.
About
Abstract
Zhou Xiaoguang, the CEO of Neoglory Group, made a legend of her business. She started business with RMB15,000 in 1986 and expanded the business of Neoglory Group to an empire of fashion jewellery with over RMB3.8 billion in assets and more than 6,000 employees in 2007. Meanwhile, she was a member of the National People's Congress. Her progressive growth was thanks to her high commitment to learning and simple but thought-provoking management concepts. The case illustrates this extraordinary story from the perspective of Zhou's career experience and highlights three turning points in her life.