Subject category:
Marketing
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
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https://casecent.re/p/86020
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Abstract
This structured assignment is to accompany the case ''508-129-1''. The abstract of the case is as follows: The 1990s witnessed a consumer shift towards organic food products across the developed markets. Similar trends were observed in the Indian market too. Besides, India was already aware of organic means of farming as it had been practiced for many years. This case study aims to analyse the market growth for Indian organic products in line with demand and requirements both on domestic and international fronts. More and more private companies, with support from government agencies, were entering this market to tap into the vast resources of rural areas and increase greening opportunities in the economy. Further, the case identifies the challenges related to branding, retailing, marketing, and long-term sustenance. The case study allows students to understand and analyse: (1) the significance of the organic food market and its current status in India; (2) characteristics of the Indian organic food market; (3) market opportunities for Indian organic products at domestic and global level; and (4) the challenges to sustain and grow for domestic and global markets.
About
Abstract
This structured assignment is to accompany the case ''508-129-1''. The abstract of the case is as follows: The 1990s witnessed a consumer shift towards organic food products across the developed markets. Similar trends were observed in the Indian market too. Besides, India was already aware of organic means of farming as it had been practiced for many years. This case study aims to analyse the market growth for Indian organic products in line with demand and requirements both on domestic and international fronts. More and more private companies, with support from government agencies, were entering this market to tap into the vast resources of rural areas and increase greening opportunities in the economy. Further, the case identifies the challenges related to branding, retailing, marketing, and long-term sustenance. The case study allows students to understand and analyse: (1) the significance of the organic food market and its current status in India; (2) characteristics of the Indian organic food market; (3) market opportunities for Indian organic products at domestic and global level; and (4) the challenges to sustain and grow for domestic and global markets.