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This case is about the business transformation of Bank Rakyat Indonesia (BRI), Indonesian largest microfinance bank, from economic crisis in 1997 to post crisis in 2005. At the aftermath of the Indonesian economic crisis in 1998, Bank BRI suffered trillions of rupiah losses. Rudjito, President Director of BRI, faced the challenge of setting corporate strategy to save the company from crisis. The result was that BRI had a spectacular turnaround in 2004. The challenge began once again when he retired in mid 2005 and Sofyan Basyir, the newly elected President Director of BRI, had to formulate the next strategy.