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Case
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Reference no. 9B08M040
Subject category: Strategy and General Management
Authors: W Glenn Rowe (Ivey Business School, Western University); Suhaib Riaz (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-10-16
Length: 15 pages
Data source: Published sources
Topics: Performance evaluation; Corporate strategy; Leadership; Management style
Share a link: https://casecent.re/p/86055
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Abstract

Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta''s leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.
Location:
United States
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2008
Teaching note
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Reference no. 8B08M40
Subject category: Strategy and General Management
Authors: W Glenn Rowe (Ivey Business School, Western University); David Kunsch (Ivey Business School, Western University); Suhaib Riaz (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-12-11
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta''s leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.

Settings

Location:
United States
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2008

Related

Teaching note
-
Reference no. 8B08M40
Subject category: Strategy and General Management
Authors: W Glenn Rowe (Ivey Business School, Western University); David Kunsch (Ivey Business School, Western University); Suhaib Riaz (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-12-11
Length: 8 pages
Data source: Published sources
View full details