Subject category:
Human Resource Management / Organisational Behaviour
Published by:
INSEAD
Length: 22 pages
Data source: Field research
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Abstract
The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba-Geigy, the preferences of various managers, and the working of Ciba-Geigy's international career management and succession planning process.
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Abstract
The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba-Geigy, the preferences of various managers, and the working of Ciba-Geigy's international career management and succession planning process.