Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 5 November 2005
Length: 12 pages
Data source: Field research
Abstract
Ann Rothman, newly arrived Executive Vice President of Global Sales at Quantium Technology needs to address the challenges associated with Quantium''s implementation of Siebel Sales, a sales force automation (SFA) software solution. Sales representatives were abandoning the system, sales managers were complaining that sales pipeline data in the system were not accurate, and the system did not appear to be increasing win rate or shortening the sales cycle as expected. Rothman needed to decide how to resolve the problems, which meant either fixing the system or abandoning the project altogether.
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Abstract
Ann Rothman, newly arrived Executive Vice President of Global Sales at Quantium Technology needs to address the challenges associated with Quantium''s implementation of Siebel Sales, a sales force automation (SFA) software solution. Sales representatives were abandoning the system, sales managers were complaining that sales pipeline data in the system were not accurate, and the system did not appear to be increasing win rate or shortening the sales cycle as expected. Rothman needed to decide how to resolve the problems, which meant either fixing the system or abandoning the project altogether.
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