Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 December 2008
Length: 4 pages
Data source: Published sources
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Abstract
This case examines Intel''s response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel''s response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.
Other setting(s):
1991
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 December 2008
Revision date: 8-May-2019
Length: 4 pages
Data source: Published sources
About
Abstract
This case examines Intel''s response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel''s response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.
Settings
Other setting(s):
1991
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 December 2008
Revision date: 8-May-2019
Length: 4 pages
Data source: Published sources