Product details

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Prize winner
Published by: INSEAD
Originally published in: 1996
Version: 06.1996

Abstract

This case focuses on the emergence of electronic commerce and its business and organisational impact on trading partners. It presents CitiusNet, the first European business-to-business electronic platform offering multi-sectorial, on-line access to products and services. The case describes the technological components and functional capabilities of CitiusNet, emphasising how the platform supports both the commercial aspects and financial flows of a business transaction. The competitive dimension of this new locus of value creation is also highlighted. The teaching objectives are: (1) to demonstrate how to leverage IT to successfully launch a new venture and compete in the emerging marketspace (as opposed to the marketplace); (2) to illustrate how companies can use IT to re-engineer business processes and relationships, and transform their business scope/business network transcending traditional organisational and industry boundaries; (3) to discuss the global opportunities of electronic commerce and the business implications of this new locus of value creation.

Time period

The events covered by this case took place in 1995-1996.

Geographical setting

Region:
Europe
Country:
France

Featured company

CitiusNet
Industry:
Information services

About

Abstract

This case focuses on the emergence of electronic commerce and its business and organisational impact on trading partners. It presents CitiusNet, the first European business-to-business electronic platform offering multi-sectorial, on-line access to products and services. The case describes the technological components and functional capabilities of CitiusNet, emphasising how the platform supports both the commercial aspects and financial flows of a business transaction. The competitive dimension of this new locus of value creation is also highlighted. The teaching objectives are: (1) to demonstrate how to leverage IT to successfully launch a new venture and compete in the emerging marketspace (as opposed to the marketplace); (2) to illustrate how companies can use IT to re-engineer business processes and relationships, and transform their business scope/business network transcending traditional organisational and industry boundaries; (3) to discuss the global opportunities of electronic commerce and the business implications of this new locus of value creation.

Settings

Time period

The events covered by this case took place in 1995-1996.

Geographical setting

Region:
Europe
Country:
France

Featured company

CitiusNet
Industry:
Information services

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