Published by:
Harvard Business Publishing
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Abstract
In order to appreciate the revolutionary changes taking place in the drug sciences, as well as understand the fundamental management and economic challenges of companies in the drug business, we need to understand the drug research and development process and its unique characteristics. These characteristics create unique business challenges and explain why strategies and approaches can not be borrowed wholesale from other contexts.
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Abstract
In order to appreciate the revolutionary changes taking place in the drug sciences, as well as understand the fundamental management and economic challenges of companies in the drug business, we need to understand the drug research and development process and its unique characteristics. These characteristics create unique business challenges and explain why strategies and approaches can not be borrowed wholesale from other contexts.