Published by:
Harvard Business Publishing
Length: 35 pages
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Abstract
What types of firms compete in the biotechnology segment? How have these changed over time? What kind of strategies have they pursued? And what capabilities do they have? This chapter describes the emergence of biotechnology as a new segment of the pharmaceutical industry, analyzing how firm capabilities, technological strategies, and business models have evolved over time.
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Abstract
What types of firms compete in the biotechnology segment? How have these changed over time? What kind of strategies have they pursued? And what capabilities do they have? This chapter describes the emergence of biotechnology as a new segment of the pharmaceutical industry, analyzing how firm capabilities, technological strategies, and business models have evolved over time.