Subject category:
Production and Operations Management
Published by:
INSEAD
Length: 10 pages
Data source: Field research
Abstract
Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.
Location:
Industry:
Size:
USD800 million sales
Other setting(s):
1995
French language
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 07.96
Length: 7 pages
Data source: Field research
About
Abstract
Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.
Settings
Location:
Industry:
Size:
USD800 million sales
Other setting(s):
1995
Related
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 07.96
Length: 7 pages
Data source: Field research