Subject category:
Economics, Politics and Business Environment
Published by:
INSEAD
Version: 02/2024
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Abstract
This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.
Time period
The events covered by this case took place in 1986-1993.Geographical setting
Region:
Asia
Country:
Taiwan
Featured company
Carrefour
Industry:
Distribution, retailing, hypermarkets
Featured protagonist
- Gérard Clerc (male), CEO
About
Abstract
This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.
Settings
Time period
The events covered by this case took place in 1986-1993.Geographical setting
Region:
Asia
Country:
Taiwan
Featured company
Carrefour
Industry:
Distribution, retailing, hypermarkets
Featured protagonist
- Gérard Clerc (male), CEO