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Prize winner
Published by: INSEAD
Originally published in: 1995
Version: 05.2003
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

Time period

The events covered by this case took place in 1986-1993.

Geographical setting

Region:
Asia
Country:
Taiwan

Featured company

Carrefour
Industry:
Distribution, retailing, hypermarkets

Featured protagonist

  • Gérard Clerc (male), CEO

About

Abstract

This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

Settings

Time period

The events covered by this case took place in 1986-1993.

Geographical setting

Region:
Asia
Country:
Taiwan

Featured company

Carrefour
Industry:
Distribution, retailing, hypermarkets

Featured protagonist

  • Gérard Clerc (male), CEO

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