Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Published by: INSEAD
Originally published in: 1995
Version: 02/2024
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

Time period

The events covered by this case took place in 1986-1993.

Geographical setting

Region:
Asia
Country:
Taiwan

Featured company

Carrefour
Industry:
Distribution, retailing, hypermarkets

Featured protagonist

  • Gérard Clerc (male), CEO

About

Abstract

This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

Settings

Time period

The events covered by this case took place in 1986-1993.

Geographical setting

Region:
Asia
Country:
Taiwan

Featured company

Carrefour
Industry:
Distribution, retailing, hypermarkets

Featured protagonist

  • Gérard Clerc (male), CEO

Related