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Management article
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Reference no. INT0803B
Published by: IBS Case Development Center
Published in: "Effective Executive", 2008

Abstract

'As more industries become less vertically integrated and more global, firms don't have the excess resources to internalise complements and there are more global options for offering complementary products'. In this interview, Professor David B Yoffie shares his views on collaboration, the art of managing complementors, identifying the complementors, hard power and soft power, companies learning's from hard and soft power, role of the business school in competitive strategy.

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Abstract

'As more industries become less vertically integrated and more global, firms don't have the excess resources to internalise complements and there are more global options for offering complementary products'. In this interview, Professor David B Yoffie shares his views on collaboration, the art of managing complementors, identifying the complementors, hard power and soft power, companies learning's from hard and soft power, role of the business school in competitive strategy.

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