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Management article
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Reference no. INT0802C
Published by: IBS Case Development Center
Published in: "Effective Executive", 2008

Abstract

''Business strategy becomes harder because you need to analyse the plans of not just your current competitors but also those of any platform that could absorb your users''. In this interview, Marshall Van Alstyne shares his views on the characteristics of two sided markets / two sided network, business platforms and network effects, the competitive threats that platform providers face from large companies operating in adjacent markets, the challenges for platform providers in emerging markets, would first-mover advantage give foreign companies a wider wedge in emerging markets?

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Abstract

''Business strategy becomes harder because you need to analyse the plans of not just your current competitors but also those of any platform that could absorb your users''. In this interview, Marshall Van Alstyne shares his views on the characteristics of two sided markets / two sided network, business platforms and network effects, the competitive threats that platform providers face from large companies operating in adjacent markets, the challenges for platform providers in emerging markets, would first-mover advantage give foreign companies a wider wedge in emerging markets?

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