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Management article
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Reference no. INT0804B
Published by: IBS Case Development Center
Published in: "Effective Executive", 2008

Abstract

''Private label is not about developed or developing world. Private label share is based on the retail consolidation in the country. If a country has high retail consolidation then you have a high private label share. If a country has a low retail consolidation then you have low private label share''. In this interview, Nirmalya Kumar shares his views on private labels, manufacturer brands vs private labels, private label share and retail consolidation, growth of private labels, private labels vs other brands and private label share in countries like Europe, China and Japan.

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Abstract

''Private label is not about developed or developing world. Private label share is based on the retail consolidation in the country. If a country has high retail consolidation then you have a high private label share. If a country has a low retail consolidation then you have low private label share''. In this interview, Nirmalya Kumar shares his views on private labels, manufacturer brands vs private labels, private label share and retail consolidation, growth of private labels, private labels vs other brands and private label share in countries like Europe, China and Japan.

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