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IBS Case Development Center
Length: 4 pages
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Abstract
''Indian FMCG companies are truly going global through a combination of extending own brands and also buying over relevant brands in overseas markets''. In this interview, P. Gopalakrishnan shares his views on individual brand vs umbrella brand, best way of building brands, brand building in the FMCG industry.
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Abstract
''Indian FMCG companies are truly going global through a combination of extending own brands and also buying over relevant brands in overseas markets''. In this interview, P. Gopalakrishnan shares his views on individual brand vs umbrella brand, best way of building brands, brand building in the FMCG industry.