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Supporting video
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Reference no. IMD-3-1845-V
Subject category: Strategy and General Management
Authors: Terry H Deutscher; Adrian Ryans; Stephanie Maria Sequeira
Published by: International Institute for Management Development (IMD)
Published in: 2008
Length: 16 minutes
Data source: Field research
Topics: Direct banking; On-line banking; Low cost competition; Competition; Simplicity; Innovation; Entrepreneur; Marketing strategy; Financial services; New products; Product strategy
Notes: We recommend that you view the preview copy before purchasing this video. File size 687MB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
USA
Industry:
Retail banking
Size:
USD47 billion in deposits, 4.6 million customers
Other setting(s):
October 2006
Teaching note
-
Reference no. IMD-3-1845-T
Subject category: Strategy and General Management
Authors: Adrian Ryans; Terry H Deutscher
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 22.10.2007
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1845
Subject category: Strategy and General Management
Authors: Adrian Ryans; Terry H Deutscher; Stephanie Maria Sequeira
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 07.09.2007
Length: 16 pages
Data source: Field research
Topics: Direct banking; On-line banking; Low cost competition; Competition; Simplicity; Innovation; Entrepreneur; Marketing strategy; Financial services; New products; Product strategy
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
USA
Industry:
Retail banking
Size:
USD47 billion in deposits, 4.6 million customers
Other setting(s):
October 2006

Related

Teaching note
-
Reference no. IMD-3-1845-T
Subject category: Strategy and General Management
Authors: Adrian Ryans; Terry H Deutscher
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 22.10.2007
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1845
Subject category: Strategy and General Management
Authors: Adrian Ryans; Terry H Deutscher; Stephanie Maria Sequeira
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 07.09.2007
Length: 16 pages
Data source: Field research
Topics: Direct banking; On-line banking; Low cost competition; Competition; Simplicity; Innovation; Entrepreneur; Marketing strategy; Financial services; New products; Product strategy
View full details