Eris: The Founders' Perspective

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Supporting video

Reference no. IMD-3-1873-V1

Subject category: Strategy and General Management

Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anna Moncef (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2007

Length: 32 minutes

Data source: Field research

Topics: Strategy; Brand development; Branding; Culture; Emerging markets; Entrepreneurship; Growth; Organisation; Post-communism; Private business; Family business

Notes: File size 3GB. Click for more information.

Share a link: https://casecent.re/p/86411

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Abstract

This video is to accompany the case. The owners and founders of the Polish cosmetics company Laboratorium Kosmetyczne Dr Irena Eris look back at the history of their company and describe past, current and future challenges. The video also includes a presentation of the products and services of the company in the 1980s, 1990s and today (2007). This video can be used in conjunction with 'IMD-3-1873'.

Location:

Poland

Industry:

Cosmetics, skin care, cosmeceutics

Size:

2002 revenues PLN80 million, 218 employees

Other setting(s):

1983-2002