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Structured assignment
-
Reference no. 309-017-4
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Research Center (IBS CRC)); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: Indian entertainment and media industry; General entertainment channels (GECs); Rajesh Kamat; NDTV Group; NDTV Good Times and NDTV Imagine; Lifestyle TV channels; Youth-centric TV channels; Gross rating points (GRPs); Television audience measurement (TAM) media research; INX Media and 9x; Viacom; Network18; Sameer Nair; Peter Mukerjea; Differentiation and disruption strategies
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Entertainment and media
Other setting(s):
2008
Teaching note
-
Reference no. 309-017-8
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Research Center (IBS CRC)); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 19 pages
Data source: Published sources
View full details
Case
-
Reference no. 309-017-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Research Center (IBS CRC)); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 34 pages
Data source: Published sources
Topics: Indian entertainment and media industry; General entertainment channels (GECs); Rajesh Kamat; NDTV Group; NDTV Good Times and NDTV Imagine; Lifestyle TV channels; Youth-centric TV channels; Gross rating points (GRPs); Television audience measurement (TAM) media research; INX Media and 9x; Viacom; Network18; Sameer Nair; Peter Mukerjea; Differentiation and disruption strategies
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Entertainment and media
Other setting(s):
2008

Related

Teaching note
-
Reference no. 309-017-8
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Research Center (IBS CRC)); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 19 pages
Data source: Published sources
View full details
Case
-
Reference no. 309-017-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Research Center (IBS CRC)); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 34 pages
Data source: Published sources
Topics: Indian entertainment and media industry; General entertainment channels (GECs); Rajesh Kamat; NDTV Group; NDTV Good Times and NDTV Imagine; Lifestyle TV channels; Youth-centric TV channels; Gross rating points (GRPs); Television audience measurement (TAM) media research; INX Media and 9x; Viacom; Network18; Sameer Nair; Peter Mukerjea; Differentiation and disruption strategies
View full details