The Metropolitan Opera (A) - The Case Centre

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Case

Reference no. 9-509-033

Subject category: Marketing

Authors: Anita Elberse (Harvard Business School); Crissy Perez (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2009

Version: 23 March 2009

Length: 18 pages

Data source: Published sources

Topics: Competitive advantage; Distribution; Innovation; Marketing; Marketing management; Marketing strategy; Nonprofit marketing; Non-profit organizations; Strategy; Technology

Share a link: https://casecent.re/p/86617

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Abstract

In April 2007, the New York City Metropolitan Opera's General Manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the 'Live in HD' program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial resources?

Industries:

Arts, entertainment & sports; Performing arts; Technology

Size:

USD220 million; 1,500 employees

Other setting(s):

2007