Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 20 June 2024
Revision date: 15-Jul-2024
Length: 14 pages
Data source: Published sources
Abstract
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2012.Geographical setting
Region:
Americas
Country:
United States
Featured company
Apple
Employees:
10000+
Turnover:
USD 32,479 Million
Industry:
Information technologies
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 June 2010
Length: 13 pages
Data source: Published sources
Notes: To maximise their effectiveness, colour items should be printed in colour.
Spanish language
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 1 May 2012
Revision date: 4-Oct-2016
Length: 15 pages
Data source: Published sources
Portuguese language
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 1 May 2012
Length: 14 pages
Data source: Published sources
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 31 March 2016
Length: 4 pages
Data source: Published sources
Topics:
Productivity; Innovation; Business processes; R&D; Creativity; Vision; Strategy; Experimentation
About
Abstract
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2012.Geographical setting
Region:
Americas
Country:
United States
Featured company
Apple
Employees:
10000+
Turnover:
USD 32,479 Million
Industry:
Information technologies
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 June 2010
Length: 13 pages
Data source: Published sources
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 1 May 2012
Revision date: 4-Oct-2016
Length: 15 pages
Data source: Published sources
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 1 May 2012
Length: 14 pages
Data source: Published sources
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 31 March 2016
Length: 4 pages
Data source: Published sources
Topics:
Productivity; Innovation; Business processes; R&D; Creativity; Vision; Strategy; Experimentation