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Teaching note
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Reference no. 5-509-039
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 January 2009
Length: 13 pages
Data source: Published sources
Share a link: https://casecent.re/p/86634
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-508-026
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 26 November 2008
Length: 15 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Pricing strategy; Product launches
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-508-026
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 26 November 2008
Length: 15 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Pricing strategy; Product launches
View full details