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Management article
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Reference no. R0902X
Authors: Tamara Erickson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2009
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Generation Y; Relationship management
Share a link: https://casecent.re/p/86664
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Abstract

For teaching purposes, this is the case-only version of the HBR case study. Josh Lewis, a young staffer at Rising Entertainment, is frustrated because his boss, marketing chief Sarah Bennett, won't listen to his ideas about using new media to promote films. She's trapped in the 1990s, he thinks, when people actually watched network TV! Rushing through his assignment for a team presentation, he works up a plan and pitches it to the CEO in the hallway. The CEO loves it, but Sarah is upset with Josh for going over her head - and submitting subpar work on the presentation. How can these members of two different generations work together effectively?
Management article
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Reference no. R0902B
Authors: Tamara Erickson (Harvard Business School); Ronald Alsop (Harvard Business School); Pamela Nicholson (Enterprise Rent-A-Car); Jim Miller (General Tool & Supply Co Inc)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2009
Revision date: 4-Mar-2013
Length: 12 pages
Topics: Generation Y; Relationship management
View full details
Management article
-
Reference no. R0902Z
Authors: Tamara Erickson (Harvard Business School); Ronald Alsop (Harvard Business School); Pamela Nicholson (Enterprise Rent-A-Car); Jim Miller (General Tool & Supply Co Inc)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2009
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Generation Y; Relationship management
View full details

About

Abstract

For teaching purposes, this is the case-only version of the HBR case study. Josh Lewis, a young staffer at Rising Entertainment, is frustrated because his boss, marketing chief Sarah Bennett, won't listen to his ideas about using new media to promote films. She's trapped in the 1990s, he thinks, when people actually watched network TV! Rushing through his assignment for a team presentation, he works up a plan and pitches it to the CEO in the hallway. The CEO loves it, but Sarah is upset with Josh for going over her head - and submitting subpar work on the presentation. How can these members of two different generations work together effectively?

Related

Management article
-
Reference no. R0902B
Authors: Tamara Erickson (Harvard Business School); Ronald Alsop (Harvard Business School); Pamela Nicholson (Enterprise Rent-A-Car); Jim Miller (General Tool & Supply Co Inc)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2009
Revision date: 4-Mar-2013
Length: 12 pages
Topics: Generation Y; Relationship management
View full details
Management article
-
Reference no. R0902Z
Authors: Tamara Erickson (Harvard Business School); Ronald Alsop (Harvard Business School); Pamela Nicholson (Enterprise Rent-A-Car); Jim Miller (General Tool & Supply Co Inc)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2009
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Generation Y; Relationship management
View full details