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Structured assignment
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Reference no. 509-003-4
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Beijing; Olympics; Sponsorship; Multinationals; China; Brand; Advertise; International Olympic Committee (IOC); Market; Coca-Cola; Event; Multiple dimensions
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Abstract

This structured assignment is to accompany the case.
Location:
China
Industry:
Advertisement
Other setting(s):
2008
Teaching note
-
Reference no. 509-003-8
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 11 pages
Data source: Published sources
View full details
Case
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Reference no. 509-003-1
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: Beijing; Olympics; Sponsorship; Multinationals; China; Brand; Advertise; International Olympic Committee (IOC); Market; Coca-Cola; Event; Multiple dimensions
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
China
Industry:
Advertisement
Other setting(s):
2008

Related

Teaching note
-
Reference no. 509-003-8
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 509-003-1
Subject category: Marketing
Authors: Madhulika Sinha (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: Beijing; Olympics; Sponsorship; Multinationals; China; Brand; Advertise; International Olympic Committee (IOC); Market; Coca-Cola; Event; Multiple dimensions
View full details