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Compact case
Supplement
-
Reference no. E211SQ
Subject category: Entrepreneurship
Authors: Alexander Tauber (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 7 January 2010
Length: 1 pages
Data source: Field research
Topics: Bootstrapping; Start-up; Consumer goods; Health fitness; Focus; Priorities
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Abstract

This supplement is to accompany the case.
Location:
United States
Industry:
Consumer products
Teaching note
-
Reference no. E211TN
Subject category: Entrepreneurship
Authors: Jim Ellis (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University); Alexander Tauber (Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 January 2010
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. E211
Subject category: Entrepreneurship
Authors: Jim Ellis (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University); Alexander Tauber (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 January 2010
Length: 16 pages
Data source: Field research
Topics: Bootstrapping; Start-up; Consumer goods; Health fitness; Focus; Priorities
View full details

About

Abstract

This supplement is to accompany the case.

Settings

Location:
United States
Industry:
Consumer products

Related

Teaching note
-
Reference no. E211TN
Subject category: Entrepreneurship
Authors: Jim Ellis (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University); Alexander Tauber (Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 January 2010
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. E211
Subject category: Entrepreneurship
Authors: Jim Ellis (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University); Alexander Tauber (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 January 2010
Length: 16 pages
Data source: Field research
Topics: Bootstrapping; Start-up; Consumer goods; Health fitness; Focus; Priorities
View full details