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Case
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Reference no. 9B07EF18
French language
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-09-06
Length: 12 pages
Data source: Generalised experience

Abstract

This is a French version. In early 2006, it was apparent that PFM Devices was experiencing a significant downturn in consolidated earning among its three international divisions. To address this issue, the newly hired chief information officer was asked by the executive team to evaluate the two options of implementing a customer relationship management solution to improve revenue or a corporate data warehouse to cut costs. This case illustrates the importance of aligning information technology (IT) and business strategy and of the complex issues IT executives face in prioritizing IT investment alternatives.
Location:
Size:
Large
Other setting(s):
2006

About

Abstract

This is a French version. In early 2006, it was apparent that PFM Devices was experiencing a significant downturn in consolidated earning among its three international divisions. To address this issue, the newly hired chief information officer was asked by the executive team to evaluate the two options of implementing a customer relationship management solution to improve revenue or a corporate data warehouse to cut costs. This case illustrates the importance of aligning information technology (IT) and business strategy and of the complex issues IT executives face in prioritizing IT investment alternatives.

Settings

Location:
Size:
Large
Other setting(s):
2006

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