Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 19.01.2009
Length: 4 pages
Data source: Generalised experience
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Abstract
Ralf Muhrmann was Outside Director of an Indian micro-lending organisation. In a presentation of the 5-year strategy plan given by the CEO, Ralf Muhrman gets more upset by the minute, as the CEOs plans do not show much ambition. Ralf wonders how the company can survive in the ever more turbulent market with a such a reluctant CEO. However, he is not yet sure how to handle the situation.
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Abstract
Ralf Muhrmann was Outside Director of an Indian micro-lending organisation. In a presentation of the 5-year strategy plan given by the CEO, Ralf Muhrman gets more upset by the minute, as the CEOs plans do not show much ambition. Ralf wonders how the company can survive in the ever more turbulent market with a such a reluctant CEO. However, he is not yet sure how to handle the situation.