Jean-Claude Biver & the Relaunch of Hublot (B)

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Case

Reference no. IMD-5-0740

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2008

Version: 19.01.2009

Length: 12 pages

Data source: Field research

Topics: Marketing; Turnaround; Innovation; Strategy; Differentiation

Share a link: https://casecent.re/p/86803

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Abstract

This is part of a case series. In late 2007, three years after taking over as CEO of Hublot, Jean-Claude Biver could be proud of the results he had achieved. Sales of Hublot watches had grown substantially and had turned into a CHF14 million profit at the end of fiscal year 2006. Biver had more ambitious objectives for the Hublot brand for 2007 and 2008. His sales target for 2008 was to reach CHF200 million, an objective that many watch specialists in the industry perceived as a stretch.

Location:

Switzerland, worldwide

Industry:

Watch

Size:

Mid-sized

Other setting(s):

2004-2007