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Case
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Reference no. E228B
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 16 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers & acquisitions (M&A)
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Abstract

The Mountain Hardwear (A), (B), and (C) cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The (A) case (set between late 1993 and 1999) addresses the company''s founding, early brand development, and the particular characteristics of the outdoor apparel and equipment industry. The (B) case is set in 2003 and examines trends within that industry as well as the company''s opportunity to be acquired by a larger, more diversified apparel company. The (C) case is set in 2006, and it examines Mountain Hardwear''s athlete sponsorship program.
Location:
San Francisco Bay area
Industry:
Outdoor, apparel, clothing
Teaching note
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Reference no. E228BTN
Subject category: Entrepreneurship
Authors: Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 6 pages
Data source: Field research
View full details
Case
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Reference no. E228A
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 10 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers & acquisitions (M&A)
View full details
Case
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Reference no. E228C
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 15 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers and acquisitions
View full details
Compact case
Supplement
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Reference no. E228BSQ
Subject category: Entrepreneurship
Authors: Joshua Spitzer (Stanford Graduate School of Business, Stanford University); George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 1 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers & acquisitions (M&A)
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

The Mountain Hardwear (A), (B), and (C) cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The (A) case (set between late 1993 and 1999) addresses the company''s founding, early brand development, and the particular characteristics of the outdoor apparel and equipment industry. The (B) case is set in 2003 and examines trends within that industry as well as the company''s opportunity to be acquired by a larger, more diversified apparel company. The (C) case is set in 2006, and it examines Mountain Hardwear''s athlete sponsorship program.

Settings

Location:
San Francisco Bay area
Industry:
Outdoor, apparel, clothing

Related

Teaching note
-
Reference no. E228BTN
Subject category: Entrepreneurship
Authors: Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. E228A
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 10 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers & acquisitions (M&A)
View full details
Case
-
Reference no. E228C
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Joshua Spitzer (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 15 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers and acquisitions
View full details
Compact case
Supplement
-
Reference no. E228BSQ
Subject category: Entrepreneurship
Authors: Joshua Spitzer (Stanford Graduate School of Business, Stanford University); George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 10 November 2006
Length: 1 pages
Data source: Field research
Topics: Brand management; Clothing; Consumer marketing; Distribution channels; Entrepreneurship; Athletes; Management of crises; Marketing strategy; Product positioning; Mergers & acquisitions (M&A)
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details