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Prize winner
Case
-
Reference no. 595-023-1
Subject category: Marketing
Authors: Jean-Claude Larreche (INSEAD); Pantea Denoyelle (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 06/2023
Revision date: 9-Jun-2023
Length: 36 pages
Data source: Field research
Topics: Marketing; Services; Value; Delivery; Entrepreneurship; Public relations; Leadership; Pricing
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link: https://casecent.re/p/8696
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Abstract

The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years. The case describes the history of the firm, its achievements, and its practices especially in terms of operations, human resources and marketing.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1994.

Geographical setting

Region:
World/global

Featured company

Virgin Atlantic Airways
Industry:
Airline
Teaching note
-
Reference no. 595-023-8
Subject category: Marketing
Authors: Jean-Claude Larreche (INSEAD); Pantea Denoyelle (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2016
Revision date: 20-Sep-2016
Length: 28 pages
Data source: Field research
View full details
Case
-
Reference no. F595-023-1
French language
Subject category: Marketing
Authors: Jean-Claude Larreche (INSEAD); Pantea Denoyelle (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 11.2006
Length: 38 pages
Data source: Field research
Topics: Marketing; Services; Value; Delivery; Entrepreneurship; Public relations; Leadership; Pricing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years. The case describes the history of the firm, its achievements, and its practices especially in terms of operations, human resources and marketing.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1994.

Geographical setting

Region:
World/global

Featured company

Virgin Atlantic Airways
Industry:
Airline

Related

Teaching note
-
Reference no. 595-023-8
Subject category: Marketing
Authors: Jean-Claude Larreche (INSEAD); Pantea Denoyelle (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2016
Revision date: 20-Sep-2016
Length: 28 pages
Data source: Field research
View full details
Case
-
Reference no. F595-023-1
French language
Subject category: Marketing
Authors: Jean-Claude Larreche (INSEAD); Pantea Denoyelle (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 11.2006
Length: 38 pages
Data source: Field research
Topics: Marketing; Services; Value; Delivery; Entrepreneurship; Public relations; Leadership; Pricing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Awards, prizes & competitions
1996 - The Case Centre Awards - Overall winner