Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 5 October 2006
Length: 9 pages
Data source: Field research
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Abstract
MySQL, an open source software firm, grew from a small US$10 million company in 2004 into a successful US$60 million business by 2006. As it had anticipated, MySQL attracted the attention of the big three IT companies, International Business Machines Corporation (IBM), Microsoft, and Oracle. Actively defending their high-margin, US$10 billion database business, the big three implemented various strategies to combat their open source competitors. The case details these actions and explores MySQL''s options for preserving and growing its business in an increasingly competitive and hostile environment.
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Industry:
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 1 June 2004
Length: 34 pages
Data source: Field research
About
Abstract
MySQL, an open source software firm, grew from a small US$10 million company in 2004 into a successful US$60 million business by 2006. As it had anticipated, MySQL attracted the attention of the big three IT companies, International Business Machines Corporation (IBM), Microsoft, and Oracle. Actively defending their high-margin, US$10 billion database business, the big three implemented various strategies to combat their open source competitors. The case details these actions and explores MySQL''s options for preserving and growing its business in an increasingly competitive and hostile environment.
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Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 1 June 2004
Length: 34 pages
Data source: Field research