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Published by: Stanford Business School
Originally published in: 2006
Version: 25 January 2006
Length: 19 pages
Data source: Field research

Abstract

By 2006, Charlotte-based Street & Smith''s Sports Group had built a franchise of sports business information resources (called the Sports Business Group). Publications included its flagship magazine, SportsBusiness Journal (SBJ), a national weekly trade magazine launched in 1998 that had a circulation of approximately 14,000 by 2005 (and its on-line companion, SportsBusinessJournal.com), SportsBusiness Daily (SBD), an on-line daily trade publication on the business of sports launched in 1994 and acquired by Street & Smith''s in 1998, and a Conference Group, which held conference programs that attracted the industry''s top players. According to Street & Smith''s, the sports business industry was one of the largest and fastest growing industries in the US. It was estimated to be $213 billion, twice the size of the auto industry and seven times the size of the movie industry. The print magazine industry in which SBJ participated was a robust one. By 2006, founding SportsBusiness Journal publisher Richard Weiss, in partnership with Whitney Shaw, had built a profitable business with a viable long-term business model. Prior to launching SBJ, Weiss worked in publishing in Europe as the Managing Director of the European edition of the Wall Street Journal. Since its launch in 1998, The Sports Business Group of Street & Smith''s had taken advantage of several growth and expansion opportunities, from the acquisition of on-line sports company SportsBusiness Daily, to the launch of the conference business. However, despite the organization''s successes, the management team desired to continue to grow the business. Specifically, they wondered what new areas the Sports Business Group should enter and how to best execute the Group''s future growth strategy. They also hoped to evaluate past growth efforts in order to learn how to grow optimally in the future.
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Abstract

By 2006, Charlotte-based Street & Smith''s Sports Group had built a franchise of sports business information resources (called the Sports Business Group). Publications included its flagship magazine, SportsBusiness Journal (SBJ), a national weekly trade magazine launched in 1998 that had a circulation of approximately 14,000 by 2005 (and its on-line companion, SportsBusinessJournal.com), SportsBusiness Daily (SBD), an on-line daily trade publication on the business of sports launched in 1994 and acquired by Street & Smith''s in 1998, and a Conference Group, which held conference programs that attracted the industry''s top players. According to Street & Smith''s, the sports business industry was one of the largest and fastest growing industries in the US. It was estimated to be $213 billion, twice the size of the auto industry and seven times the size of the movie industry. The print magazine industry in which SBJ participated was a robust one. By 2006, founding SportsBusiness Journal publisher Richard Weiss, in partnership with Whitney Shaw, had built a profitable business with a viable long-term business model. Prior to launching SBJ, Weiss worked in publishing in Europe as the Managing Director of the European edition of the Wall Street Journal. Since its launch in 1998, The Sports Business Group of Street & Smith''s had taken advantage of several growth and expansion opportunities, from the acquisition of on-line sports company SportsBusiness Daily, to the launch of the conference business. However, despite the organization''s successes, the management team desired to continue to grow the business. Specifically, they wondered what new areas the Sports Business Group should enter and how to best execute the Group''s future growth strategy. They also hoped to evaluate past growth efforts in order to learn how to grow optimally in the future.

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