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Compact case
Case
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Reference no. SPM31B
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 14 February 2006
Length: 2 pages
Data source: Field research
Topics: Sports; Non-profit marketing; Non-profits organizations; Fund raising; Entrepreneurship
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Abstract

This is a short follow up to ''SPM31A''. It presents results of the 2005 event, from the perspectives of the promoter, fans, city, and racing series.
Location:
San Jose, CA
Industry:
Philanthropy, sports
Case
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Reference no. SPM31A
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 14 February 2006
Length: 28 pages
Data source: Field research
Topics: Sports; Non-profit marketing; Non-profit organizations; Fund raising; Entrepreneurship
View full details

About

Abstract

This is a short follow up to ''SPM31A''. It presents results of the 2005 event, from the perspectives of the promoter, fans, city, and racing series.

Settings

Location:
San Jose, CA
Industry:
Philanthropy, sports

Related

Case
-
Reference no. SPM31A
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 14 February 2006
Length: 28 pages
Data source: Field research
Topics: Sports; Non-profit marketing; Non-profit organizations; Fund raising; Entrepreneurship
View full details