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Compact case
Supplement
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Reference no. SPM32SQ
Published by: Stanford Business School
Originally published in: 2006
Version: 16 April 2009
Length: 1 pages
Data source: Field research

Abstract

This supplement is to accompany the case. The abstract of the case is as follows: Founded in April 2004 by a former sports agent and a famed blackjack player from MIT, PROTRADE offered an Internet-based stock market for athletes. The start-up company utilized sophisticated algorithms - which were substantively derived from a book and its protagonist - to compute the value of athletes' performance. PROTRADE was targeting primarily two markets: the on-line sports content market and the fantasy sports market. The case tracks the company's progress from idea to launch and focuses on its strategic alternatives for generating revenues.

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Abstract

This supplement is to accompany the case. The abstract of the case is as follows: Founded in April 2004 by a former sports agent and a famed blackjack player from MIT, PROTRADE offered an Internet-based stock market for athletes. The start-up company utilized sophisticated algorithms - which were substantively derived from a book and its protagonist - to compute the value of athletes' performance. PROTRADE was targeting primarily two markets: the on-line sports content market and the fantasy sports market. The case tracks the company's progress from idea to launch and focuses on its strategic alternatives for generating revenues.

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