Red Bull and the New York Metrostars

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Case

Reference no. SPM36

Subject category: Strategy and General Management

Authors: George Foster (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2007

Version: 25 May 2007

Length: 7 pages

Data source: Published sources

Topics: Sports; Marketing strategy

Share a link: https://casecent.re/p/87100

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Abstract

In 2006, Red Bull considered purchasing the New York MetroStars of Major League Soccer (MLS). Red Bull already owned one soccer team, ''Red Bull Salzburg'' located in the company''s headquarters city. The case describes professional soccer in the United States, with emphasis on MLS. The case can be used together with ''SPM-33'', in which another organization (in this case a top European soccer team) considered acquisition of an MLS team). It can also be used with ''SPM-35'', which includes information about Red Bull and its activities in sports.

Location:

United States

Industry:

Beverage