Product details

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Abstract

This is part of a case series. The (A) case presents a set of alternatives open to the CEO of a new JV (joint venture) who discovers that his outstanding success in bringing together complex manufacturing entities across a major cultural divide has hidden simmering tensions. These now come to the fore around; (1) strategic and product policy choices; (2) selling in China; (3) pricing policies and employment: (4) investment commitments in a highly cyclical; and (5) highly innovative industry. The (B) cases bring to light individual positions on the part of key executives on how to handle these issues.
Location:
Size:
USD2.5 billion
Other setting(s):
2001-2003

About

Abstract

This is part of a case series. The (A) case presents a set of alternatives open to the CEO of a new JV (joint venture) who discovers that his outstanding success in bringing together complex manufacturing entities across a major cultural divide has hidden simmering tensions. These now come to the fore around; (1) strategic and product policy choices; (2) selling in China; (3) pricing policies and employment: (4) investment commitments in a highly cyclical; and (5) highly innovative industry. The (B) cases bring to light individual positions on the part of key executives on how to handle these issues.

Settings

Location:
Size:
USD2.5 billion
Other setting(s):
2001-2003

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