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Case
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Reference no. SM24B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 15 pages
Data source: Published sources
Topics: Electronic commerce; Computer games; Strategic planning; Distribution
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Abstract

Electronic Arts is a leader in the creation and distribution of game content for consoles and PCs. The company operates in an extremely challenging environment and must navigate console platform transitions and the like while continuing to produce compelling content. In addition, the advent of the Internet has opened another potential distribution channel for the company''s games. Explores the strategic decisions of the company in 1999 as it faces another platform transition while deciding how it will respond to the opportunities and risks presented by on-line gaming. The teaching purpose is to discuss strategic challenges surrounding platform changes and on-line distributor channels.
Location:
Redwood City, CA
Industry:
Computer games
Size:
3,500 employees, USD1.4 billion (2000)
Other setting(s):
1999
Case
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Reference no. SM24A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University); Carrie Oliver (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 16 pages
Data source: Published sources
Topics: Corporate strategy; Home entertainment equipment; High technology products; Information technologies; Technological change; Strategy formulation
View full details
Case
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Reference no. SM24C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Frederic Descamps (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 23 September 2002
Length: 35 pages
Data source: Field research
Topics: Video games; On-line retailing; Strategic planning; Strategic implementation
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Case
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Reference no. SM24D
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Ryan Kiskis (Stanford Graduate School of Business, Stanford University); Shoshanna Stussy (Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 25 September 2005
Length: 44 pages
Data source: Field research
Topics: Entertainment industry; Computer games; On-line gaming; Game consoles
View full details

About

Abstract

Electronic Arts is a leader in the creation and distribution of game content for consoles and PCs. The company operates in an extremely challenging environment and must navigate console platform transitions and the like while continuing to produce compelling content. In addition, the advent of the Internet has opened another potential distribution channel for the company''s games. Explores the strategic decisions of the company in 1999 as it faces another platform transition while deciding how it will respond to the opportunities and risks presented by on-line gaming. The teaching purpose is to discuss strategic challenges surrounding platform changes and on-line distributor channels.

Settings

Location:
Redwood City, CA
Industry:
Computer games
Size:
3,500 employees, USD1.4 billion (2000)
Other setting(s):
1999

Related

Case
-
Reference no. SM24A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University); Carrie Oliver (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 16 pages
Data source: Published sources
Topics: Corporate strategy; Home entertainment equipment; High technology products; Information technologies; Technological change; Strategy formulation
View full details
Case
-
Reference no. SM24C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Frederic Descamps (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 23 September 2002
Length: 35 pages
Data source: Field research
Topics: Video games; On-line retailing; Strategic planning; Strategic implementation
View full details
Case
-
Reference no. SM24D
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Ryan Kiskis (Stanford Graduate School of Business, Stanford University); Shoshanna Stussy (Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 25 September 2005
Length: 44 pages
Data source: Field research
Topics: Entertainment industry; Computer games; On-line gaming; Game consoles
View full details