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Case
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Reference no. SM24C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Frederic Descamps (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 23 September 2002
Length: 35 pages
Data source: Field research
Topics: Video games; On-line retailing; Strategic planning; Strategic implementation
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Abstract

Electronic Arts (EA) is a highly successful creator of video games for consoles and PCs. The company also creates content for on-line gaming. EA occupies a unique place in the information processing industry. The company must have the skills of a Hollywood studio to create compelling content while at the same time negotiate technological change and uncertainty associated with the platforms (eg consoles, PC, Internet) used to operate and distribute the games. The case gives students the opportunity to evaluate the strategic challenges associated with operating at the nexus of information processing and entertainment industries.
Location:
Redwood City, CA
Industry:
Video games
Size:
3,500 employees, USD1.3 billion
Other setting(s):
2002
Case
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Reference no. SM24A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University); Carrie Oliver (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 16 pages
Data source: Published sources
Topics: Corporate strategy; Home entertainment equipment; High technology products; Information technologies; Technological change; Strategy formulation
View full details
Case
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Reference no. SM24B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 15 pages
Data source: Published sources
Topics: Electronic commerce; Computer games; Strategic planning; Distribution
View full details
Case
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Reference no. SM24D
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Ryan Kiskis (Stanford Graduate School of Business, Stanford University); Shoshanna Stussy (Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 25 September 2005
Length: 44 pages
Data source: Field research
Topics: Entertainment industry; Computer games; On-line gaming; Game consoles
View full details

About

Abstract

Electronic Arts (EA) is a highly successful creator of video games for consoles and PCs. The company also creates content for on-line gaming. EA occupies a unique place in the information processing industry. The company must have the skills of a Hollywood studio to create compelling content while at the same time negotiate technological change and uncertainty associated with the platforms (eg consoles, PC, Internet) used to operate and distribute the games. The case gives students the opportunity to evaluate the strategic challenges associated with operating at the nexus of information processing and entertainment industries.

Settings

Location:
Redwood City, CA
Industry:
Video games
Size:
3,500 employees, USD1.3 billion
Other setting(s):
2002

Related

Case
-
Reference no. SM24A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University); Carrie Oliver (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 16 pages
Data source: Published sources
Topics: Corporate strategy; Home entertainment equipment; High technology products; Information technologies; Technological change; Strategy formulation
View full details
Case
-
Reference no. SM24B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 23 August 2001
Length: 15 pages
Data source: Published sources
Topics: Electronic commerce; Computer games; Strategic planning; Distribution
View full details
Case
-
Reference no. SM24D
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Ryan Kiskis (Stanford Graduate School of Business, Stanford University); Shoshanna Stussy (Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 25 September 2005
Length: 44 pages
Data source: Field research
Topics: Entertainment industry; Computer games; On-line gaming; Game consoles
View full details