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Case
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Reference no. SM132A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 15 March 2005
Length: 31 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
Share a link: https://casecent.re/p/87223
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Abstract

Shortly after entering business school at Stanford's Graduate School of Business, Eric Baker and Jeff Fluhr decided that they would start a business focused on the secondary market for event tickets. This case explores how Baker and Flurh launched their company, the challenges they faced, and the strategies they pursued. Detailed information is provided on the operations of the company as well as competitors such as eBay. The case positions readers to evaluate the original premise on which the company's growth plans were based - cost-effective customer acquisition through high-profile partners, and develop an alternative strategy.
Case
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Reference no. SM132B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2004
Version: 15 March 2005
Length: 10 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
View full details

About

Abstract

Shortly after entering business school at Stanford's Graduate School of Business, Eric Baker and Jeff Fluhr decided that they would start a business focused on the secondary market for event tickets. This case explores how Baker and Flurh launched their company, the challenges they faced, and the strategies they pursued. Detailed information is provided on the operations of the company as well as competitors such as eBay. The case positions readers to evaluate the original premise on which the company's growth plans were based - cost-effective customer acquisition through high-profile partners, and develop an alternative strategy.

Related

Case
-
Reference no. SM132B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2004
Version: 15 March 2005
Length: 10 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
View full details