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Case
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Reference no. SM132B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2004
Version: 15 March 2005
Length: 10 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
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Abstract

StubHub discovered that their strategy of acquiring customers through partnerships was not as cost effective as acquiring customers directly. The (B) cases discusses the hiring of a product manager and the changes that the managers makes to the company and website.
Case
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Reference no. SM132A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 15 March 2005
Length: 31 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
View full details

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Abstract

StubHub discovered that their strategy of acquiring customers through partnerships was not as cost effective as acquiring customers directly. The (B) cases discusses the hiring of a product manager and the changes that the managers makes to the company and website.

Related

Case
-
Reference no. SM132A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Robert E Siegel (Stanford Graduate School of Business, Stanford University); Adam Block (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 15 March 2005
Length: 31 pages
Data source: Field research
Topics: Strategic planning; Strategic market planning; Electronic commerce; Sports
View full details