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Structured assignment
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Reference no. 509-009-4
Subject category: Marketing
Authors: Deepti Srikanth (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Corporate blogging; Customer Relationship Management (CRM); HLL; Social networking; Marketing; Blogs; Word of mouth; Customers; Image; Communication; Publicity
Share a link: https://casecent.re/p/87240
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Abstract

This structured assignment is to accompany the case.
Location:
India
Teaching note
-
Reference no. 509-009-8
Subject category: Marketing
Authors: Deepti Srikanth (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 5 pages
Data source: Published sources
View full details
Case
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Reference no. 509-009-1
Subject category: Marketing
Authors: Deepti Srikanth (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: Corporate blogging; Customer Relationship Management (CRM); HLL; Social networking; Marketing; Blogs; Word of mouth; Customers; Image; Communication; Publicity
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India

Related

Teaching note
-
Reference no. 509-009-8
Subject category: Marketing
Authors: Deepti Srikanth (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 5 pages
Data source: Published sources
View full details
Case
-
Reference no. 509-009-1
Subject category: Marketing
Authors: Deepti Srikanth (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: Corporate blogging; Customer Relationship Management (CRM); HLL; Social networking; Marketing; Blogs; Word of mouth; Customers; Image; Communication; Publicity
View full details