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Structured assignment
-
Reference no. 509-012-4
Subject category: Marketing
Authors: Nilosha Sharma (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seshagiri Rao Chaganty (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 1 pages
Data source: Published sources
Topics: Jumbo King; Brand building; Expansion strategy; Distribution network; Vada Pav; McDonald's; Burger King; Indian fast food industry; Ethnic foods; Brand image
Share a link: https://casecent.re/p/87278
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Indian fast food
Other setting(s):
2008
Teaching note
-
Reference no. 509-012-8
Subject category: Marketing
Authors: Nilosha Sharma (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seshagiri Rao Chaganty (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. 509-012-1
Subject category: Marketing
Authors: Nilosha Sharma (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seshagiri Rao Chaganty (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: Jumbo King; Brand building; Expansion strategy; Distribution network; Vada Pav; McDonald's; Burger King; Indian fast food industry; Ethnic foods; Brand image
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Indian fast food
Other setting(s):
2008

Related

Teaching note
-
Reference no. 509-012-8
Subject category: Marketing
Authors: Nilosha Sharma (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seshagiri Rao Chaganty (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. 509-012-1
Subject category: Marketing
Authors: Nilosha Sharma (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seshagiri Rao Chaganty (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: Jumbo King; Brand building; Expansion strategy; Distribution network; Vada Pav; McDonald's; Burger King; Indian fast food industry; Ethnic foods; Brand image
View full details