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Note
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Reference no. 9-109-052
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 6 February 2009
Length: 40 pages
Data source: Generalised experience
Topics: Regression analysis; Information management; Information systems; Customer & client analysis; Data management
Share a link: https://casecent.re/p/87370
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Abstract

The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course ''Competing and Winning through Customer Information'' (CWCI). The instructions that follow use datasets from three of the cases in the course: ''Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel,'' (9-106-029), ''MercadoLibre.com,'' (9-106-057), and ''Bancaja: Developing Customer Intelligence (A),'' (9-107-055). These datasets are available upon request from the author.
Case
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Reference no. 9-106-029
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 25 pages
Data source: Field research
Topics: Loyalty; Information management; Profitability analysis; Marketing information systems; Change management; Customer profitability; Customer Relationship Management (CRM)
View full details
Case
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Reference no. 9-106-057
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Joshua Bellin (Harvard Business School); James R Dillon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 8 January 2007
Length: 17 pages
Data source: Field research
Topics: Performance measurement; Consumer behavior; Customer retention; Sales promotions; Competition; Internet; Customer Relationship Management (CRM)
View full details
Supplementary software
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Reference no. 9-111-712
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2011
Format: .xlsx
Data source: Generalised experience
Topics: Regression analysis; Information management; Information systems; Customer & client analysis; Data management
View full details

About

Abstract

The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course ''Competing and Winning through Customer Information'' (CWCI). The instructions that follow use datasets from three of the cases in the course: ''Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel,'' (9-106-029), ''MercadoLibre.com,'' (9-106-057), and ''Bancaja: Developing Customer Intelligence (A),'' (9-107-055). These datasets are available upon request from the author.

Related

Case
-
Reference no. 9-106-029
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 25 pages
Data source: Field research
Topics: Loyalty; Information management; Profitability analysis; Marketing information systems; Change management; Customer profitability; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 9-106-057
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Joshua Bellin (Harvard Business School); James R Dillon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 8 January 2007
Length: 17 pages
Data source: Field research
Topics: Performance measurement; Consumer behavior; Customer retention; Sales promotions; Competition; Internet; Customer Relationship Management (CRM)
View full details
Supplementary software
-
Reference no. 9-111-712
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2011
Format: .xlsx
Data source: Generalised experience
Topics: Regression analysis; Information management; Information systems; Customer & client analysis; Data management
View full details