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Published by: Harvard Business Publishing
Originally published in: 2009
Version: 6 February 2009
Length: 40 pages
Data source: Generalised experience

Abstract

The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course ''Competing and Winning through Customer Information'' (CWCI). The instructions that follow use datasets from three of the cases in the course: ''Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel,'' (9-106-029), ''MercadoLibre.com,'' (9-106-057), and ''Bancaja: Developing Customer Intelligence (A),'' (9-107-055). These datasets are available upon request from the author.

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Abstract

The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course ''Competing and Winning through Customer Information'' (CWCI). The instructions that follow use datasets from three of the cases in the course: ''Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel,'' (9-106-029), ''MercadoLibre.com,'' (9-106-057), and ''Bancaja: Developing Customer Intelligence (A),'' (9-107-055). These datasets are available upon request from the author.

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