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Case
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Reference no. 294-021-1
Authors: Kevin Kaiser
Published by: INSEAD
Published in: 1994
Length: 27 pages
Data source: Published sources

Abstract

The case covers the initial public equity offering of GPA in 1992. The offering was a failure. The case requires students to analyse the company, the industry, and decide on whether and how to structure the flotation.
Industry:
Size:
USD6.5 billion (assets)
Other setting(s):
1992

About

Abstract

The case covers the initial public equity offering of GPA in 1992. The offering was a failure. The case requires students to analyse the company, the industry, and decide on whether and how to structure the flotation.

Settings

Industry:
Size:
USD6.5 billion (assets)
Other setting(s):
1992

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