Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 19 pages
Data source: Field research
Abstract
This is the first case in a series of 11 (394-028-1 through 394-038-1), which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases (394-028-1 to 394-030-1) describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases (394-031-1 and 394-032-1) analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. The final cases (394-033-1 to 394-038-1) describe the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each company.
About
Abstract
This is the first case in a series of 11 (394-028-1 through 394-038-1), which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases (394-028-1 to 394-030-1) describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases (394-031-1 and 394-032-1) analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. The final cases (394-033-1 to 394-038-1) describe the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each company.