Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 21.02.2011
Length: 14 pages
Data source: Field research
Abstract
This is part of a case series. Two years after joining the LEGO Group as their Logistics Manager for Europe and Asia, Egil Moeller Nielsen finds himself fighting several battles at different fronts; the most difficult one on his home turf against his own management team. He is half-way implementing a bold plan: close down all existing local and regional logistics operations and consolidate all logistics and distribution activities from a central location in the Czech Republic, managed by an external partner - DHL. Outsourcing logistics services on a scale like this - in East-Europe - had never been done before by any other European company. The stakes are high as LEGO, struggling for survival, is also trying to re-invent itself. Should Nielsen push through his plan - in which he firmly believes - or give in to the mounting pressure from home and relax his efforts?
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2003-2008.Geographical setting
Region:
World/global
Featured company
LEGO Group (The)
Employees:
5001-10000
Turnover:
EUR 1.2 Billion
Industry:
Toys
Featured protagonist
- Egil Moeller Nielsen (male), Logistics Manager
About
Abstract
This is part of a case series. Two years after joining the LEGO Group as their Logistics Manager for Europe and Asia, Egil Moeller Nielsen finds himself fighting several battles at different fronts; the most difficult one on his home turf against his own management team. He is half-way implementing a bold plan: close down all existing local and regional logistics operations and consolidate all logistics and distribution activities from a central location in the Czech Republic, managed by an external partner - DHL. Outsourcing logistics services on a scale like this - in East-Europe - had never been done before by any other European company. The stakes are high as LEGO, struggling for survival, is also trying to re-invent itself. Should Nielsen push through his plan - in which he firmly believes - or give in to the mounting pressure from home and relax his efforts?
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2003-2008.Geographical setting
Region:
World/global
Featured company
LEGO Group (The)
Employees:
5001-10000
Turnover:
EUR 1.2 Billion
Industry:
Toys
Featured protagonist
- Egil Moeller Nielsen (male), Logistics Manager