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Condensed version
-
Reference no. 394-058-1
Published by: INSEAD
Published in: 1994
Length: 14 pages
Data source: Field research

Abstract

This is a condensed version of a series of 11 (394-028-1 through 394-038-1), which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases (394-028-1 to 394-030-1) describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases (394-031-1 and 394-032-1) analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. The final cases (394-033-1 to 394-038-1) describe the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each company. The general objective of the case series is to provide an opportunity for discussing the generic issues arising in technological partnerships between large and small companies. Specific objectives are: (1) to provide an understanding of the reasons for technological partnerships between large and small companies; (2) to allow participants to design an interface structure for a partnership; (3) to develop an understanding of the role of different management tools in partnership effectiveness, and to provide practice in diagnosing a concrete partnership situation and suggesting remedial action to enhance effectiveness; (4) to understand the causes of conflicts in partnerships; (5) to provide practice in assessing whether a partnership is sustainable; (6) to understand the problems involved in terminating a partnership; (7) to provide an opportunity for evaluating the success of a partnership and for understanding the factors which influence partnership success.
Location:
Industry:
Size:
Small company
Other setting(s):
1977-1981

About

Abstract

This is a condensed version of a series of 11 (394-028-1 through 394-038-1), which deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (Alza). It covers a period of about eight years: from 1977 until 1984. The first cases (394-028-1 to 394-030-1) describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity. The following cases (394-031-1 and 394-032-1) analyse the structure of the agreement and the evolving actual functioning of the partnership between 1978 and 1981. The final cases (394-033-1 to 394-038-1) describe the dissolution of the partnership in 1982, and the longer-term consequences of the partnership for each company. The general objective of the case series is to provide an opportunity for discussing the generic issues arising in technological partnerships between large and small companies. Specific objectives are: (1) to provide an understanding of the reasons for technological partnerships between large and small companies; (2) to allow participants to design an interface structure for a partnership; (3) to develop an understanding of the role of different management tools in partnership effectiveness, and to provide practice in diagnosing a concrete partnership situation and suggesting remedial action to enhance effectiveness; (4) to understand the causes of conflicts in partnerships; (5) to provide practice in assessing whether a partnership is sustainable; (6) to understand the problems involved in terminating a partnership; (7) to provide an opportunity for evaluating the success of a partnership and for understanding the factors which influence partnership success.

Settings

Location:
Industry:
Size:
Small company
Other setting(s):
1977-1981

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