Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 23 pages
Data source: Field research
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Abstract
This case describes Shiseido's international expansion, particularly into Europe. It looks at Shiseido's organisation in Europe and the relationship between the European subsidiaries and the headquarters in Tokyo. Faced with global competition like Unilever and L'Oreal and without presence in the perfume business, Shiseido considers major moves. There is a follow-up (B) case to accompany this.
Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 27 pages
Data source: Field research
About
Abstract
This case describes Shiseido's international expansion, particularly into Europe. It looks at Shiseido's organisation in Europe and the relationship between the European subsidiaries and the headquarters in Tokyo. Faced with global competition like Unilever and L'Oreal and without presence in the perfume business, Shiseido considers major moves. There is a follow-up (B) case to accompany this.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 27 pages
Data source: Field research