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Case
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Reference no. 394-140-1
Published by: INSEAD
Published in: 1994

Abstract

The case presents the restructuring and renewal undertaken by the company between 1984 through 1994 as it transforms itself from the US monopolistic provider of telecommunications to a leading global competitor in the fast developing infocom industry (a merger of the telecommunications, information and entertainment markets). Based on over 25 interviews with corporate and business unit management, as well as published sources; the case discusses the various aspects of change from both the strategic and organizational aspects. The case is multifaceted and can be used to discuss a number of topics including: corporate transformation; corporate strategy; globalization; geographic/product line matrix; creation and integration of autonomous business units; leadership and corporate culture.
Location:
Industry:
Size:
USD67 billion sales
Other setting(s):
1984-1994

About

Abstract

The case presents the restructuring and renewal undertaken by the company between 1984 through 1994 as it transforms itself from the US monopolistic provider of telecommunications to a leading global competitor in the fast developing infocom industry (a merger of the telecommunications, information and entertainment markets). Based on over 25 interviews with corporate and business unit management, as well as published sources; the case discusses the various aspects of change from both the strategic and organizational aspects. The case is multifaceted and can be used to discuss a number of topics including: corporate transformation; corporate strategy; globalization; geographic/product line matrix; creation and integration of autonomous business units; leadership and corporate culture.

Settings

Location:
Industry:
Size:
USD67 billion sales
Other setting(s):
1984-1994

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